Got Milk?

            “Got Milk” is a slogan known around the country to promote the consumption of milk. With national milk sales dropping since 2000 due to people drinking bottled water and sports drinks, the Milk Processor Education Program is planning on bringing milk back by announcing their latest Milk Mustache campaign featuring Salma Hayek.

Salma Hayek was chosen because she is bilingual- she speaks both English and Spanish. These ads will be able to reach more people, especially aiming towards Hispanic mothers. You will be able to see Hayek in television ads and in magazines. ‘“I think she’s going to get a lot of people’s attention,” Ms. Mercado said. “She’s Mexican, she’s the real deal. She does bring a lot of authenticity.”’

The goal of the campaign is to remind people the importance of adding milk into their diet especially during breakfast time. Would you be swayed to drink more milk because of the person who is on the advertisement? What else could the milk companies do to promote drinking the product?

In Response to Molly's Post on Modeling

Do you think this gap-toothed phenomenon will soon be a thing of the past? Or will it stick around and make a name for itself?

Fashion and modeling trends are constantly changing. I believe this gap-toothed phenomenon is fantastic. Children, especially girls, look up to models and want to be just like them. Showing these imperfections like having a gap between your teeth proves that nobody is perfect and everyone has their flaws. This trend though will not last long, nothing is the fashion industry ever does. If the same trends were always in fashion, there would be no fashion industry.

Tide Laundry Pods

Doing laundry is a routine chore that we do not change up very often. Proctor and Gamble thinks it is time for a new and more exciting way to do laundry with their new creation. Tide is the leading detergent brand in the country and it plans on broadening their line of products by launching Tide Pods. These pods consist of liquid detergent, brightener, and stain remover all in one. This is convenient and simpler than standard detergent.

            The ad for this product is bright, cheery, and young. The theme “Pop in. Stand out” is in the ads and the meaning of “pop” has multiple meanings. You can pop the pod into the washer and it will add a pop of color to your clothing. The target audience is for young, technology savvy, consumers.

            All the ads contain bright colors with energetic, attractive models. "The 'pop' motif is repeated in phrases that appear in the ads, among them 'Get ready to pop your laundry,' 'Pop of fresh,' 'Pop of clean' and 'Pop of hello gorgeous.'" Do you think this campaign is going to be successful in targeting the younger audience by using these phrases and colors in the ads? Will people be open to trying something new or just stick to their usual detergent?

In Response to Chris's Post About Starbucks

Do you think you will see alcohol sold at your local Starbucks anytime soon? Would you buy a beer or a glass of wine with your coffee? Do you think there will be any problems with people mixing too much caffeine and alcohol?

I do not believe that I will be seeing alcohol at my local Starbucks anytime soon. I think this is a crazy idea and am surprised that the stores that have already been selling beer and wine have been successful with it. The Starbucks that are around me are typically filled with people who are rushing to get to work and are stopping quick to grab their morning coffee or people who are sitting with a newspaper relaxing. I would never even think to get a glass of wine or beer at the stores. If I want to unwind after a days work I would rather go to the bar or out for dinner and drinks with my friends, not to a coffee shop. When it comes to any problems with people mixing too much caffeine and alcohol, I do not think it will be an issue. Nobody wants to have a coffee and a glass of wine, that is just disgusting. I too am interesting to see how successful or not this plan will be.

"Great for You" Options at Walmart

With healthier eating choices being promoted all over the country, Walmart too has joined in. Walmart is planning to label the healthy options they offer in their stores. Right now they are only labeling their in store brands, Great Value and Marketside, as well as produce. These labels are green and have the words “Great for You” written across. This system is not to pressure customers to buy certain items but it certainly helps determine what products are healthy choices.

Walmart put this system in place after promising to “improve the nutritional quality of food it sells.” Along with their already low prices, they have even further dropped the prices of produce. Walmart is putting in great efforts to promote and market these options to make America more fit. Do you think by putting these labels on healthy food that customers will be more likely to buy them? What other ways could Walmart market healthy options to its customers?

http://www.nytimes.com/2012/02/08/business/walmart-to-add-great-for-you-label-to-healthy-foods.html

In response to Aislynn Sherry

Since so many people are in constant interaction with the internet, whether it be on a computer or even on their phones, I think it is a great idea for the companies to do this. It is saving them millions of dollars and are probably getting many views. I do feel though that the commercials seen on game day are still important to have. Some people even watch the Super Bowl just for the commercials. Many of the commercials are flashy and creative and are remembered for the commercial rather than the product. Sometimes they can be overkill and not appropriate but they are still getting attention and the product is getting seen and thought of by the viewers. Why do you think companies make their commercials so much flashier for the Super Bowl than they do for any other commercial they make during the year? Do you think they would have greater sales during the year if they did?

Grocery Store Marketing

I have never noticed the amount of marketing techniques grocery stores use until a recent trip to one. I went for one reason and that was to pick up a loaf of bread. I not only left with a loaf of bread but numerous other items I did not necessarily need. On my way to the bread aisle I passed tempting food items located at the end of each row. I couldn’t help but buy some of these items especially since the majority of them were on sale, and being a college student I am always looking for a good deal. I then realized that these stores purposefully put the necessities, like bread, milk, and eggs, produce, and meats, on the perimeters of the grocery store. That way you must walk by all the tempting, not so necessary items and are more likely to buy them.

After leaving the grocery store, I went to research more on this discovery. I found an article all about the display tricks grocery store use to increase sales. The article explains that this is thoughtfully done and there are even more hidden tricks the stores use. Another ploy they use is putting certain things at eye level. The more popular items, which are usually more expensive, are located right at eye level to adults while the sugary more unhealthy items are located lower of the shelves so children can see them. By using these tactics, the grocery stores hope to bring in more profit. Do you believe the tricks work? Have you ever fallen for these tricks?