Doing laundry is a routine chore that we do not change up very often. Proctor and Gamble thinks it is time for a new and more exciting way to do laundry with their new creation. Tide is the leading detergent brand in the country and it plans on broadening their line of products by launching Tide Pods. These pods consist of liquid detergent, brightener, and stain remover all in one. This is convenient and simpler than standard detergent.
The ad for this product is bright, cheery, and young. The theme “Pop in. Stand out” is in the ads and the meaning of “pop” has multiple meanings. You can pop the pod into the washer and it will add a pop of color to your clothing. The target audience is for young, technology savvy, consumers.
All the ads contain bright colors with energetic, attractive models. "The 'pop' motif is repeated in phrases that appear in the ads, among them 'Get ready to pop your laundry,' 'Pop of fresh,' 'Pop of clean' and 'Pop of hello gorgeous.'" Do you think this campaign is going to be successful in targeting the younger audience by using these phrases and colors in the ads? Will people be open to trying something new or just stick to their usual detergent?
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