In Response to Georgianne's Post

Do you believe as I do that understanding your weaknesses and their ability to address these issues and move forward with their planned TV marketing ideas will help Asics succeed in building its brand?

           

     When it comes to making their brand more well known, Asics has a lot of work ahead of them. I have heard of the company before but have always decided on buying more popular brands like Nike. Advertising has a huge part in that. Nike and Addidas both put out many commercials and advertisements in magazines and billboards. I have rarely ever seen one for Asics. Nike not only specializes in sneakers for serious runners but also normal people who like to keep active. I believe this is important in the marketing strategy Asics plans on having. They can not only target serious runners, but normal people too. There are a lot more people who like to have sneakers and keep healthy than there are professional runners. If they target and advertise for both kinds of people, their sales will for sure go up. What can Asics do to become a top brand like Nike and Addidas?

Got Milk?

            “Got Milk” is a slogan known around the country to promote the consumption of milk. With national milk sales dropping since 2000 due to people drinking bottled water and sports drinks, the Milk Processor Education Program is planning on bringing milk back by announcing their latest Milk Mustache campaign featuring Salma Hayek.

Salma Hayek was chosen because she is bilingual- she speaks both English and Spanish. These ads will be able to reach more people, especially aiming towards Hispanic mothers. You will be able to see Hayek in television ads and in magazines. ‘“I think she’s going to get a lot of people’s attention,” Ms. Mercado said. “She’s Mexican, she’s the real deal. She does bring a lot of authenticity.”’

The goal of the campaign is to remind people the importance of adding milk into their diet especially during breakfast time. Would you be swayed to drink more milk because of the person who is on the advertisement? What else could the milk companies do to promote drinking the product?