In response to Aislynn Sherry

Since so many people are in constant interaction with the internet, whether it be on a computer or even on their phones, I think it is a great idea for the companies to do this. It is saving them millions of dollars and are probably getting many views. I do feel though that the commercials seen on game day are still important to have. Some people even watch the Super Bowl just for the commercials. Many of the commercials are flashy and creative and are remembered for the commercial rather than the product. Sometimes they can be overkill and not appropriate but they are still getting attention and the product is getting seen and thought of by the viewers. Why do you think companies make their commercials so much flashier for the Super Bowl than they do for any other commercial they make during the year? Do you think they would have greater sales during the year if they did?

Grocery Store Marketing

I have never noticed the amount of marketing techniques grocery stores use until a recent trip to one. I went for one reason and that was to pick up a loaf of bread. I not only left with a loaf of bread but numerous other items I did not necessarily need. On my way to the bread aisle I passed tempting food items located at the end of each row. I couldn’t help but buy some of these items especially since the majority of them were on sale, and being a college student I am always looking for a good deal. I then realized that these stores purposefully put the necessities, like bread, milk, and eggs, produce, and meats, on the perimeters of the grocery store. That way you must walk by all the tempting, not so necessary items and are more likely to buy them.

After leaving the grocery store, I went to research more on this discovery. I found an article all about the display tricks grocery store use to increase sales. The article explains that this is thoughtfully done and there are even more hidden tricks the stores use. Another ploy they use is putting certain things at eye level. The more popular items, which are usually more expensive, are located right at eye level to adults while the sugary more unhealthy items are located lower of the shelves so children can see them. By using these tactics, the grocery stores hope to bring in more profit. Do you believe the tricks work? Have you ever fallen for these tricks?