In Response to Molly

How do you think this new series will affect the business at Denny's?  Will the attempt to appeal to a younger crowd work?

Creating these mini web series was a great move by Dennys. If their target market is to 18-25 year olds, reaching them on sites like Facebook and CollegeHumor was wise. Making the point that the diner is open 24 hours will bring in a lot of business from the college-aged viewers. That age group is known to stay out late and a late night snack is just what they want. Do you think these ads are appealing to people who are not in that age group?

Burger King vs. McDonalds

The struggling fast-food giant, Burger King, has recently made changes to their menu to get more business. The ten additions however are extremely similar to some of the menu items at its competitor, McDonalds.

Burger King decided that in order to get more customers they needed to add menu items that were more appealing to a broader range of people. They have added specialty coffee drinks, smoothies, snack wraps, salads, and chicken fingers. McDonalds have had all of these for a while now. The thing that struck me most about the similarities was that Burger King is even calling their new chicken wrap a “snack wrap” just like McDonalds already called theirs. Burger King is not denying that their new menu items are very similar to their competitor’s. Why do you think they made their new menu so similar to McDonalds? Do you think that they will get more business now with the new items offered?