Friday, February 17, 2012

In Response to Molly's Post on Modeling

Do you think this gap-toothed phenomenon will soon be a thing of the past? Or will it stick around and make a name for itself?

Fashion and modeling trends are constantly changing. I believe this gap-toothed phenomenon is fantastic. Children, especially girls, look up to models and want to be just like them. Showing these imperfections like having a gap between your teeth proves that nobody is perfect and everyone has their flaws. This trend though will not last long, nothing is the fashion industry ever does. If the same trends were always in fashion, there would be no fashion industry.

Tide Laundry Pods

Doing laundry is a routine chore that we do not change up very often. Proctor and Gamble thinks it is time for a new and more exciting way to do laundry with their new creation. Tide is the leading detergent brand in the country and it plans on broadening their line of products by launching Tide Pods. These pods consist of liquid detergent, brightener, and stain remover all in one. This is convenient and simpler than standard detergent.
            The ad for this product is bright, cheery, and young. The theme “Pop in. Stand out” is in the ads and the meaning of “pop” has multiple meanings. You can pop the pod into the washer and it will add a pop of color to your clothing. The target audience is for young, technology savvy, consumers.
            All the ads contain bright colors with energetic, attractive models. "The 'pop' motif is repeated in phrases that appear in the ads, among them 'Get ready to pop your laundry,' 'Pop of fresh,' 'Pop of clean' and 'Pop of hello gorgeous.'" Do you think this campaign is going to be successful in targeting the younger audience by using these phrases and colors in the ads? Will people be open to trying something new or just stick to their usual detergent?