Since so many people are in constant interaction with the internet, whether it be on a computer or even on their phones, I think it is a great idea for the companies to do this. It is saving them millions of dollars and are probably getting many views. I do feel though that the commercials seen on game day are still important to have. Some people even watch the Super Bowl just for the commercials. Many of the commercials are flashy and creative and are remembered for the commercial rather than the product. Sometimes they can be overkill and not appropriate but they are still getting attention and the product is getting seen and thought of by the viewers. Why do you think companies make their commercials so much flashier for the Super Bowl than they do for any other commercial they make during the year? Do you think they would have greater sales during the year if they did?
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