Got Milk?

            “Got Milk” is a slogan known around the country to promote the consumption of milk. With national milk sales dropping since 2000 due to people drinking bottled water and sports drinks, the Milk Processor Education Program is planning on bringing milk back by announcing their latest Milk Mustache campaign featuring Salma Hayek.

Salma Hayek was chosen because she is bilingual- she speaks both English and Spanish. These ads will be able to reach more people, especially aiming towards Hispanic mothers. You will be able to see Hayek in television ads and in magazines. ‘“I think she’s going to get a lot of people’s attention,” Ms. Mercado said. “She’s Mexican, she’s the real deal. She does bring a lot of authenticity.”’

The goal of the campaign is to remind people the importance of adding milk into their diet especially during breakfast time. Would you be swayed to drink more milk because of the person who is on the advertisement? What else could the milk companies do to promote drinking the product?