Do you believe as I do that understanding your weaknesses and their ability to address these issues and move forward with their planned TV marketing ideas will help Asics succeed in building its brand?
When it comes to making their brand more well known, Asics has a lot of work ahead of them. I have heard of the company before but have always decided on buying more popular brands like Nike. Advertising has a huge part in that. Nike and Addidas both put out many commercials and advertisements in magazines and billboards. I have rarely ever seen one for Asics. Nike not only specializes in sneakers for serious runners but also normal people who like to keep active. I believe this is important in the marketing strategy Asics plans on having. They can not only target serious runners, but normal people too. There are a lot more people who like to have sneakers and keep healthy than there are professional runners. If they target and advertise for both kinds of people, their sales will for sure go up. What can Asics do to become a top brand like Nike and Addidas?
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