"Great for You" Options at Walmart

With healthier eating choices being promoted all over the country, Walmart too has joined in. Walmart is planning to label the healthy options they offer in their stores. Right now they are only labeling their in store brands, Great Value and Marketside, as well as produce. These labels are green and have the words “Great for You” written across. This system is not to pressure customers to buy certain items but it certainly helps determine what products are healthy choices.

Walmart put this system in place after promising to “improve the nutritional quality of food it sells.” Along with their already low prices, they have even further dropped the prices of produce. Walmart is putting in great efforts to promote and market these options to make America more fit. Do you think by putting these labels on healthy food that customers will be more likely to buy them? What other ways could Walmart market healthy options to its customers?

http://www.nytimes.com/2012/02/08/business/walmart-to-add-great-for-you-label-to-healthy-foods.html