Long gone are the days where you could find your favorite character from a film on a lunchbox or action figure. Today, hit movies are promoting their characters and film on merchandise like makeup, nail polish, and other beauty supplies. The recently released film, based off the hugely popular book, “The Hunger Games”, is marketing through all these beauty supplies. The extras in the movie are all wearing nail polish from the “Capitol Colours” line by the brand China Glaze. These colors are available for purchase so you can “become” the characters from the film. I believe that this nail polish line will be marketed towards a younger age crowd because younger people idolize characters from movies more than adults do. Do you think more sales will be made because people liked the nail polish in the movie or because people want to be like the characters?
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