Friday, March 2, 2012

In Response to Michael Thompson

Could this new law in France open an entirely new market for in-car breathalyzers?

I absolutely think this will open an entirely new market for in-car breathalyzers. I am sure not many people happened to have one in their car but now that it is mandatory, everyone will. The breathalyzer business will skyrocket once they are necessary in every car. The price they are currently going for are very affordable at only $2. I would not be surprised if some companies will raise the price on theirs because they know people will have to buy them no matter what. It is a great idea for car companies to put in the breathalyzer in their new cars to save buyers from purchasing one since it’s already in the car. I think that it would be wise for the United States to come up for a law similar to this to reduce the number of deaths due to drunk driving. Do you think the US will do something like this? How could they market the breathalyzers?

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