Thursday, April 19, 2012

NFL and Nike


This football season all players in the NFL will be sporting new uniforms. The former uniforms were by Reebok and now Nike has taken over. Reebok had had a contract with the NFL for a decade. The new uniforms are more form fitting and have slight variations to the old ones in regards to logo, fabrics, and more vibrant colors. Nike’s “swoosh” logo will be in the same place as the old Reebok logo. Players are really enjoying the new uniforms; they allow for better movement and are lighter in weight. Michael Vick, the Philadelphia Eagles quarterback stated, “It's awesome. It's a great opportunity for Nike, and it's a great opportunity for the NFL.” Nike’s name will be all over the television come football season. This is a fantastic marketing opportunity for the brand. Do you think it was a good decision to make uniforms with new designs or does it go against the history of the NFL?

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