How do you think this new series will affect the business at Denny's? Will the attempt to appeal to a younger crowd work?
Creating these mini web series was a great move by Dennys. If their target market is to 18-25 year olds, reaching them on sites like Facebook and CollegeHumor was wise. Making the point that the diner is open 24 hours will bring in a lot of business from the college-aged viewers. That age group is known to stay out late and a late night snack is just what they want. Do you think these ads are appealing to people who are not in that age group?
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