Starbucks and Dunkin Donuts are both very successful coffee shops yet have two completely different target marketing groups as well as marketing techniques. Most Starbucks can be found in cities and are marketed towards a more upper class demographic. Most Starbucks encourage you to come in and sit down and enjoy your coffee in a relaxing setting. Many people even bring their homework and computers to do work with the wifi that is offered. Dunkin Donuts on the other hand is marketed towards the average everyday working person who wants to enjoy a cup of coffee on the go. Like their slogan says “America Runs on Dunkins”. Rarely do you see people sitting in a Dunkin Donuts doing work. They swap their laptops for donuts and eat on the go. Why do you think Starbucks targets a different demographic?
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