The struggling fast-food giant, Burger King, has recently made changes to their menu to get more business. The ten additions however are extremely similar to some of the menu items at its competitor, McDonalds.
Burger King decided that in order to get more customers they needed to add menu items that were more appealing to a broader range of people. They have added specialty coffee drinks, smoothies, snack wraps, salads, and chicken fingers. McDonalds have had all of these for a while now. The thing that struck me most about the similarities was that Burger King is even calling their new chicken wrap a “snack wrap” just like McDonalds already called theirs. Burger King is not denying that their new menu items are very similar to their competitor’s. Why do you think they made their new menu so similar to McDonalds? Do you think that they will get more business now with the new items offered?
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