In Response to Michael Thompson

Could this new law in France open an entirely new market for in-car breathalyzers?

I absolutely think this will open an entirely new market for in-car breathalyzers. I am sure not many people happened to have one in their car but now that it is mandatory, everyone will. The breathalyzer business will skyrocket once they are necessary in every car. The price they are currently going for are very affordable at only $2. I would not be surprised if some companies will raise the price on theirs because they know people will have to buy them no matter what. It is a great idea for car companies to put in the breathalyzer in their new cars to save buyers from purchasing one since it’s already in the car. I think that it would be wise for the United States to come up for a law similar to this to reduce the number of deaths due to drunk driving. Do you think the US will do something like this? How could they market the breathalyzers?

Advertisements on Facebook

            As if Facebook hasn’t changed enough recently, be prepared for more. Facebook plans to add even more ads to people’s newsfeeds, mobile feeds, and even when you log off of your account. With the old setup they had, ads were only shown on the side of your homepage, but with the soon to be necessary “timeline” users will see ads all over their screens.

            I have recently grown annoyed with Facebook with all of their constant changing of layouts and how to navigate around pages and I am sure others are too. I do not think this is a wise change for Facebook. Nobody goes onto Facebook to look at ads, it is for social networking; connecting with friends, looking at pictures, and seeing what people are up to. The ads are supposed to bring in money to the company, who is currently valued at $75- $100 billion. Facebooks seems to be more concerned with money recently, than how their users are reacting to their changes.

            Do you think that Facebook will lose users do to the soon to be increase in ads? Will users begin to switch to other social media sites, like Twitter, who do not show as many ads?

In Response to Georgianne's Post

Do you believe as I do that understanding your weaknesses and their ability to address these issues and move forward with their planned TV marketing ideas will help Asics succeed in building its brand?

           

     When it comes to making their brand more well known, Asics has a lot of work ahead of them. I have heard of the company before but have always decided on buying more popular brands like Nike. Advertising has a huge part in that. Nike and Addidas both put out many commercials and advertisements in magazines and billboards. I have rarely ever seen one for Asics. Nike not only specializes in sneakers for serious runners but also normal people who like to keep active. I believe this is important in the marketing strategy Asics plans on having. They can not only target serious runners, but normal people too. There are a lot more people who like to have sneakers and keep healthy than there are professional runners. If they target and advertise for both kinds of people, their sales will for sure go up. What can Asics do to become a top brand like Nike and Addidas?

Got Milk?

            “Got Milk” is a slogan known around the country to promote the consumption of milk. With national milk sales dropping since 2000 due to people drinking bottled water and sports drinks, the Milk Processor Education Program is planning on bringing milk back by announcing their latest Milk Mustache campaign featuring Salma Hayek.

Salma Hayek was chosen because she is bilingual- she speaks both English and Spanish. These ads will be able to reach more people, especially aiming towards Hispanic mothers. You will be able to see Hayek in television ads and in magazines. ‘“I think she’s going to get a lot of people’s attention,” Ms. Mercado said. “She’s Mexican, she’s the real deal. She does bring a lot of authenticity.”’

The goal of the campaign is to remind people the importance of adding milk into their diet especially during breakfast time. Would you be swayed to drink more milk because of the person who is on the advertisement? What else could the milk companies do to promote drinking the product?

In Response to Molly's Post on Modeling

Do you think this gap-toothed phenomenon will soon be a thing of the past? Or will it stick around and make a name for itself?

Fashion and modeling trends are constantly changing. I believe this gap-toothed phenomenon is fantastic. Children, especially girls, look up to models and want to be just like them. Showing these imperfections like having a gap between your teeth proves that nobody is perfect and everyone has their flaws. This trend though will not last long, nothing is the fashion industry ever does. If the same trends were always in fashion, there would be no fashion industry.

Tide Laundry Pods

Doing laundry is a routine chore that we do not change up very often. Proctor and Gamble thinks it is time for a new and more exciting way to do laundry with their new creation. Tide is the leading detergent brand in the country and it plans on broadening their line of products by launching Tide Pods. These pods consist of liquid detergent, brightener, and stain remover all in one. This is convenient and simpler than standard detergent.

            The ad for this product is bright, cheery, and young. The theme “Pop in. Stand out” is in the ads and the meaning of “pop” has multiple meanings. You can pop the pod into the washer and it will add a pop of color to your clothing. The target audience is for young, technology savvy, consumers.

            All the ads contain bright colors with energetic, attractive models. "The 'pop' motif is repeated in phrases that appear in the ads, among them 'Get ready to pop your laundry,' 'Pop of fresh,' 'Pop of clean' and 'Pop of hello gorgeous.'" Do you think this campaign is going to be successful in targeting the younger audience by using these phrases and colors in the ads? Will people be open to trying something new or just stick to their usual detergent?

In Response to Chris's Post About Starbucks

Do you think you will see alcohol sold at your local Starbucks anytime soon? Would you buy a beer or a glass of wine with your coffee? Do you think there will be any problems with people mixing too much caffeine and alcohol?

I do not believe that I will be seeing alcohol at my local Starbucks anytime soon. I think this is a crazy idea and am surprised that the stores that have already been selling beer and wine have been successful with it. The Starbucks that are around me are typically filled with people who are rushing to get to work and are stopping quick to grab their morning coffee or people who are sitting with a newspaper relaxing. I would never even think to get a glass of wine or beer at the stores. If I want to unwind after a days work I would rather go to the bar or out for dinner and drinks with my friends, not to a coffee shop. When it comes to any problems with people mixing too much caffeine and alcohol, I do not think it will be an issue. Nobody wants to have a coffee and a glass of wine, that is just disgusting. I too am interesting to see how successful or not this plan will be.